Customers cannot take the products that construction companies sell into their hands and see it for themselves at the time of the purchase (contract). The construction sales man who sells intangible products tries very hard to receive orders and this result in very competitive sales and was the reason for some of the inappropriate activities in the industry.

Young people coming to work in the construction industry is decreasing, the skills of craftman and engineers who are responsible for the actual manufacturing are declining, and combined with decrease in construction investments, the number of construction companies going out of business has increased. It is my opinion that if this situation continues, this will result in lack of workers required to fix the problems of the vast number of private and public facility utilities, and in the end, the customers who live there will suffer.

Therefore, NAOSHIYA MATABEE aimed for a business model which is efficient for both the customers and the people who perform the actual work. It does not have any sales group, the craftman and engineers can focus on their job, and the work process is very open. The first 7 years, all of the effort was spent on efficient, real-time web processing of three services (job standardization, information sharing, proof of job completion). This effort resulted in the profit of two years ago. A revolutionary innovation occurred between the customers and the craftman and engineers in the construction industry.

Now, we are re-starting as JM Corporation (NAOSHIYA MATABEE). It is a new start based on 230,000 telephone calls per year and with over 70,000 projects completed. With this in mind, I would like to present what NAOSHIYA MATABEE is aiming for with 4 points of view. Also, I'd like to show that the first step is already being made.

First, we will aim for the relationship between the customer and the craftman and the engineer to be the one where trust can be earned, much like the relationship between the doctor and the patient. For the tool of this propose we have already started using Handy BUZ for inspection and research and printing out the inspection sheet on the printers at Seven-Eleven when explaining the problems at the customers site.

Second, we will no longer provide free service of estimate and site research prior to the contract with the customer. We will ask the customer to use the Handy BUZ used for inspection and site research, and we will e-mail estimate and reports based on photo data sent to NAOSHIYA MATABEE. Such case where the staff is sent after the customer's decision has been made has already started.

Third, we will aim for the business model where the customer can see the finished product in their hand before the product is purchased or the contract is signed by the customer. We are already using MSP-3D system with camera to create 3D graphics of the site, and then providing easy-to-understand 3D simulations of the completed image for the customer to confirm the final product before the contract is signed.

Fourth, the employees of NAOSHIYA MATABEE and its partners will use Matabee system to always control the operation in real time and will aim to be the top IT tool user in the world. As a result, we will reduce unnecessary work, improve the business, increase the productivity and salary standards of the individual and the company, and provide an attractive place to work for the young people as well as vendors.

We are happy to see that other companies are copying NAOSHIYA MATABEE. However, our strength is using IT tool in operation and steadily improving our work efficiency. This is proven by our number of customers which are increasing annually. Anybody can talk about logic, but it is very difficult to actually achieve it and make profit.

In 2006, companies from Korea, China, Hong Kong and United States showed interest in our success and joined NAOSHIYA MATABEE. With innovation, there may seem like days where there is no advance, but believing in business model and with strong effort, a beautiful goal can be realized. We will continue to move forward with new challenges. For continuing expansion, it will be very important to gather talented individuals and ambitious partners. JM will aim to become a company that everyone recognizes as a great company.